When you are in the middle of a job search it is important to use as many resources as you can to help you find the right job fast. This includes social media options like twitter and linkedin, and facebook into your tool kit. The following are some tips for Optimizing your Resume for Social Media.
The glory of a resume is that it’s completely fluid. A resume can be big, small, online, offline, video-recorded, illustrated, etc. No matter the format, your resume will only improve when combined with social media.
Follow these four tips to optimize your resume with social media.
1. Link to Social
Nowadays, 10.9% of resumes include a social media link, and the number continues to rise. The more transparent you make yourself to potential employers, the more comfortable they’ll be hiring you.
Include your Facebook, Twitter and especially LinkedIn profile URLs along the top of your resume, next to your name, email and phone number. Make sure the links are handy so the employer can quickly learn more about you, without having to do a lot of digging.
2. Fact-Check Yourself
While sending your information out in a dozen different directions, it’s easy to overlook outdated information. Therefore, update constantly. An employer shouldn’t see one thing on your resume and something different on LinkedIn.
Keep a list of all the social media and career sites on which have professional accounts or information. Once a month, check to make sure everything is up-to-date and matches your current resume.
3. Don’t Just Copy/Paste
Your resume is full of content that also works great for your social media profiles. Feel free to use information from your resume for social network sections like “work experience,” “about me,” etc.
However, remember to share carefully selected content. Don’t just copy/paste your entire resume into your “about me” section. Not only will this flood your profile, but your resume’s formatting probably won’t travel well either.
Instead of copy/pasting, select a handful of solid phrases or anecdotes for your social profile. That way, you’ll guarantee that anyone reading your profile will get the most important information.
4. Use Keywords for SEO
Beyond your experience, skills and goals, remember that keywords are king. The unfortunate truth about today’s job search is that potential employers use Google and almighty Applicant Tracking Systems to peruse social media sites for the best candidates.
To stay on top of current industry jargon, study similar job listings for words that pop up frequently. Additionally, a variety of powerful SEO tools, which already exist for marketers, can easily be re-purposed to optimize your resume for search.
Those are just 4 tips to help your Job search if you want some more tips for finding work in today’s marketplace, check out our article on How to Find a Job.
|Nov 21, 2011||Lead E & I Engineer||Enerflex Ltd.||Abu Dhabi , AE|
|Nov 21, 2011||Project Manager||Enerflex Ltd.||Abu Dhabi , AE|
|Nov 21, 2011||Party Chief – Surveyor||Athabaskan Resource Company||Fort Mcmurray Alberta, CA|
|Nov 21, 2011||Document Controller UAE||Enerflex Ltd.||Abu Dhabi , AE|
|Nov 21, 2011||Sales Engineer (Natural Gas Compression)||Enerflex Ltd.||Abu Dhabi , AE|
|Nov 21, 2011||Lead Process Engineer||Enerflex Ltd.||Abu Dhabi , AE|
|Nov 21, 2011||Project Engineer||Canadian Natural Resources Limited||Calgary Alberta, CA|
|Nov 21, 2011||Lead Mechanical Engineer||Enerflex Ltd.||Abu Dhabi , AE|
|Nov 21, 2011||Manager Business Development||Gemini Corporation||Calgary Alberta, CA|
|Nov 21, 2011||Senior Controls Engineer||Gemini Corporation||Calgary Alberta, CA|
|Nov 20, 2011||Exploitation Engineer (Deep Basin)||Canadian Natural Resources Limited||Calgary Alberta, CA|
|Nov 20, 2011||Drafting Technician/Technologist||Canadian Natural Resources Limited||Calgary Alberta, CA|
|Nov 18, 2011||Junior Instrument/Tech Engineer||Wood Group PSN – Canadian Division||Calgary Alberta, CA|
|Nov 18, 2011||Civil Structural Engineer||Canadian Natural Resources Limited||Calgary Alberta, CA|
|Nov 18, 2011||Practicum Power Engineering Student||Shell Canada Limited||Fort Saskatchewan Alberta, CA|
|Nov 18, 2011||Process Engineer||Canadian Natural Resources Limited||Calgary Alberta, CA|
|Nov 18, 2011||Staff Economist||Shell Canada Limited||Calgary Alberta, CA|
|Nov 18, 2011||Junior Estimator Oilfied Construction||DFI||Edmonton Alberta, CA|
|Nov 18, 2011||Electrical Engineer||Canadian Natural Resources Limited||Calgary Alberta, CA|
|Nov 18, 2011||Instrumentation Engineer||Canadian Natural Resources Limited||Calgary Alberta, CA|
|Nov 18, 2011||Senior Controls Engineer||Wood Group PSN – Canadian Division||Calgary, Ab Alberta, CA|
|Nov 18, 2011||Sr. Electrical Engineer||Gemini Corporation||Calgary Alberta, CA|
|Nov 18, 2011||Sr MOC & Risk Management Coordinator||Shell Canada Limited||Calgary Alberta, CA|
|Nov 18, 2011||Intermediate Instrument/Tech Engineer||Wood Group PSN – Canadian Division||Calgary Alberta, CA|
|Nov 18, 2011||Process Control Engineer||Cenovus Energy||Calgary Alberta, CA|
|Nov 17, 2011||Construction Manager – Wireless||Ledcor Group||Edmonton Alberta, CA|
|Nov 17, 2011||Construction Manager – Wireless||Ledcor Group||Calgary Alberta, CA|
|Nov 15, 2011||Chemical Technologist||Sherritt||Fort Saskatchewan Alberta, CA|
|Nov 15, 2011||Electrical Engineer||Sherritt||Fort Saskatchewan Alberta, CA|
|Nov 15, 2011||Reservoir Engineer||Sherritt||Calgary Alberta, CA|
|Nov 15, 2011||Process Engineer||Sherritt||Fort Saskatchewan Alberta, CA|
|Estimator, Senior – Calgary||Ledcor Group||Calgary Alberta, CA|
|Estimator, Senior – Kelowna||Ledcor Group||Edmonton Alberta, CA|
|Electricians – Journeyman||Independent Electric & Controls Ltd.||Edmonton Alberta, CA|
|Senior Analyst – Planning||Sherritt||Fort Saskatchewan Alberta, CA|
|Intermediate Mechanical Estimator||Gemini Corporation||Calgary Alberta, CA|
|Senior Tax Manager – Calgary, AB||CCS Corporation||N/S , CA|
|Senior Business Analyst||Sherritt||Fort Saskatchewan Alberta, CA|
|Apprentice Electricians – Edmonton||Independent Electric & Controls Ltd.||Edmonton Alberta, CA|
|Mechanic/Millwright – Retrofit & Rentals||Enerflex Ltd.||Grande Prairie Alberta, CA|
|Business Analyst||Parkland Fuel Corporation||Dartmouth Nova Scotia, CA|
|Document Controller||Enerflex Ltd.||Abu Dhabi , AE|
|B-Welder – Retrofit & Rentals||Enerflex Ltd.||Red Deer Alberta, CA|
|Manager Business Development||Gemini Corporation||Calgary Alberta, CA|
|Intermediate CAD Specialist||Gemini Corporation||Calgary Alberta, CA|
|Lead E & I Engineer||Enerflex Ltd.||Abu Dhabi , AE|
|MECHNICAL/PIPING DESIGNERS||Gemini Corporation||Calgary Alberta, CA|
|Receptionist – Drayton Valley||Independent Electric & Controls Ltd.||Drayton Valley Alberta, CA|
|Electrical Apprentices-Grande Prairie||Independent Electric & Controls Ltd.||Drayton Valley Alberta, CA|
|Civil Engineering 3D/CAD Specialist||Athabaskan Resource Company||Fort Mcmurray Alberta, CA|
|Party Chief – Surveyor||Athabaskan Resource Company||Fort Mcmurray Alberta, CA|
|Materials Technician||Athabaskan Resource Company||Fort Mcmurray Alberta, CA|
|Accounts Payable Technician||Parkland Fuel Corporation||Red Deer Alberta, CA|
|Project Manager -||Enerflex Ltd.||Abu Dhabi , AE|
|Sales Engineer (Natural Gas Compression)||Enerflex Ltd.||Abu Dhabi , AE|
|Lead Process Engineer -||Enerflex Ltd.||Abu Dhabi , AE|
|Mechanic/Millwright – Retrofit & Rentals -||Enerflex Ltd.||Red Deer Alberta, CA|
|ENGINEERED SOLUTIONS – Civil/Structural Designer – Calgary AB||Gemini Corporation||Calgary Alberta, CA|
|Senior Controls Engineer||Gemini Corporation||Calgary Alberta, CA|
|Field Service Mechanic||Enerflex Ltd.||Fort Nelson British Columbia, CA|
|Estimator, Senior – Toronto||Ledcor Group||Toronto Ontario, CA|
|Journeyman Parts Person – Gas Drive – Edson||Gas Drive||Edson Alberta, CA|
Director of Fun.
That was the title I was looking at on a resume for a marketing director position. As I read through the applicant’s accomplishments and responsibilities, I could see that it was clearly a marketing-type position. It stuck out, just not in a good way.
What may have seemed like a great little thing to have on a business card as an attention-getter had now turned into a liability. Nobody knows what a “Director of Fun” does. And sure, maybe “Marketing Director” isn’t all that specific on its own, but give me some context (industry, company size, and market) and I can pretty quickly figure out what you’re doing.
Using these fun titles externally is a mistake.
What’s in a Title?
Now listen, I’m not a super stickler for titles. I know it’s what you actually do that’s the real important point.
If you’re an HR manager but you’re doing HR assistant work, I’m going to treat you as such (and vice verse as well). And we know title inflation is a big part of the hiring process and it can help make business transactions flow easier. Go into large banks and insurance brokerages, some with hundreds of branches and I’ll bet you find a VP or SVP in the building.
Wacky job titles simply confuse most real people.
So yes, titles can be B.S., but I think most people know that. If you walk into a brokerage and find most people are managers and directors and the top guy is a SVP, you still contextually know people’s roles and who is in charge. It might be a shift in thinking, but you aren’t reinventing the wheel.
Now “Director of Fun”? Or “Corporate Magician”?
Fun titles Not So Fun in the Real World
Some organizations think funky job titles are a great way of expressing a company’s culture or to stand out from the crowd. Moo.com sent over some of the most interesting examples of this. Here are my top 10 head-scratching titles Moo listed, in no particular order:
- Sales Ninja
- New Media Guru
- Social Media Trailblazer
- Corporate Magician
- Master Handshaker
- Communications Ambassador
- Happiness Advocate
- Marketing Rockstar
- Problem Wrangler
- Digital DynamoMaster handshaker? Problem wrangler? Whose hands do these people shake, and what problems do they wrangle?In a quote from the press release, Moo.com’s Paul Lewis says,“Traditional one-word job titles no longer act as an accurate description of what a person does or what they are like. So why not stand out a bit by giving yourself a job title that sums you up as a person rather than limits you to just one aspect of what you do.”The funny part to me is that Lewis is credited as Head of Marketing (and here, too, on his Twitter profile). And while it may not stick out, I know that he is in charge of marketing. This is helpful if I ever need to get in touch with someone in marketing at Moo.com, or if I ever need to hire someone with some marketing chops.
Taking a Step Back
Fun titles can be great for internal teams. It can help put a fun spin on being at work, especially at some of the less pleasant, white-collar jobs that are out there.
But when it comes to dealing with people outside of the company, it is time to make a decision: do you communicate what you do clearly, or, do you avoid that and try to educate every single person you meet about that fun job title — only to have them forget what you actually do five minutes after they meet you? Or worse, you are mocked for not having a real title and people question your business skills and savvy?
Even the Gen Y guy inside me knows the right answer: you always pick clarity first.
Once a client or business partner gets to know you and your company, they’ll know you’re fun and cool, even in spite of an ordinary job title. And you should be just fine with that.